Note: The screenshot above is a sneak peak of the new redesign for MyAds, launching soon.

MySpace MyAds is a low cost way to drive targeted traffic to your website. It’s a pretty cool service. Think of Google’s pay per click model, but with full-color display banner ads. You can either design and upload your own ad or build a banner ad using the easy-to-use ad builder.

It’s really simple to get started and run an ad campaign on MyAds.

1. You first build or upload your banner ad
2. Choose your target audience – For example, you can choose to only display your banner ad to either Soccer Moms, Expecting Mothers, Sports Fans, Movie Lovers, etc., the list goes on and on. There is a huge list of targeting options to choose from.
3. You set your price/budget (the amount you want to spend). You can start out with a low budget like $25 or you can spend $100, it’s totally up to you.
4. Lastly, you sit back, monitor and adjust your campaign using the MyAds campaign manager.

To be honest, it’s a pretty cool way to drive traffic to your business. You don’t have to worry about keywords, just build a banner ad and start driving traffic to your site.

It’s really a great way to brand your company’s service or product, drive targeted low cost traffic to your website and build a list of potential customers, all at a really low marketing cost.

Give it a try and see for yourself!

If you have any questions or need help or advice on building a banner, please shoot me an email. I provide free tips for anyone starting out.