In this video I talk about authenticity. Looking at Tiger Woods recent apology (regarding his sex scandal), I was talking with someone about whether anyone believed him or not. Whether or not he was authentic in his apology. Are you buying what he was selling? One of the reason why some people would ever question his authenticity is because we don’t know Tiger Woods. Relating this to business and looking at your own website copy and marketing material, is your authenticity in question? Are there skeptics out there that aren’t buying from you because they don’t know who you are? People generally buy from people they know and trust. These are things we should be thinking about as small business owners. In this video, I share my thoughts on how you can create more transparency into your business to gain trust from potential customers.